It can be seen that the explosive growth of the entire Internet, the capital behind it is its barometer. During this period of operation, the demand for jobs has surged, and it seems that “operational” jobs in traditional industries are gradually being assimilated by the Internet. In addition to the system and large state-owned enterprises, almost from the commercial to the public welfare field, operational jobs are subject to more and more organizations. Pay attention to.
However, due to the three major constraints of operation, the operating positions have not had a high entry threshold for a long time in the rise:
In the university, "operation" has not become a subject, which leads to the university not producing operation professionals, and most of them lack understanding of operation during their stay in school;
"Operation" is not an imported product, there is no "operation" position abroad, and it is difficult for China to learn from foreign excellent experience or theory;
The domestic Internet industry is developing rapidly, and the operation methods also need to keep pace with the times, and it is difficult to settle into a cross-industry, long-term applicable methodology.
Until today, although the threshold of operation is gradually being established and the degree of professionalization and standardization is deepening, relatively speaking, the entry threshold of operation is still not high.
As Zhang Liang said in his book "Doing Operations from Scratch 2":
It takes 15 years to train a specialist in the United States. These 15 years are about 4 years of undergraduate study + 4 years of medical school study + 7 years of specialist training, and finally the specialist examination.
If you want to become a civil aviation pilot, you need to go through layers of interviews and training, and bear the risk of failure with a pass rate of less than 2.5%, which takes two and a half years, or even four or five years. You studied for four years as a teacher major, and after graduation you want to become a teacher, but you find that the probability of achieving this is only 30%, so you are more inclined to continue to study for a master's degree, because among the 10 million teachers in the country, there are master's degree Only 1.22% have the above degree, and you think that a master's degree will make you more competitive.
Therefore, in the past few years, there did not seem to be too high entry barriers for operating positions that did not require "professional counterparts" (actually they could not be counterparts) and did not have too strict requirements on working years.
Due to the low threshold of operation in the industry, it is easier to change jobs in the industry, and there is a large stock of talents. Among them, novice operators do not constitute "rigid needs" for institutions, so for fresh graduates, sometimes they appear country email list unfriendly, and the required positions will change. Less, especially during this year's epidemic.
30% of the new jobs in the Internet industry in the spring job market are technical, which is at a very high level. Technical positions have always been the main force of school recruitment for large Internet companies. Taking ByteDance as an example, there are as many as 192 R&D positions released in this spring recruitment. In contrast, there are only dozens of operations and marketing positions.
It can be seen that within 3-5 years, if operators are difficult to form their own professional barriers, methodology, speculative system, and practical ability, they will easily become passive in their careers.
2. The age crisis of operators
The age crisis will be more prominent in many industries.
For example, in early 2017, it was reported on the Internet that Huawei began to "clean up" programmers over the age of 34, which caused widespread concern and made many people in the workplace feel anxious. But we should reflect that the ability barrier of software engineers is higher than that of operations. If even technicians are faced with such a situation, will operations be better?
the answer is negative. Generally speaking, operations have two ascending paths, the expert path and the commercial path. However, these two paths are relatively age-tested. If you cannot become a vertical expert or an excellent business trader within a certain period of time, you are likely to become passive.
In fact, there is also a "second curve" in the growth of operations, and the dotted line in the middle is the key to transformation.
"Second Curve Theory" was first proposed by management thinker Charles Handy. He pointed out that any growth curve will slide past the parabola's apex (the limit of growth), and the secret of continuous growth is to start a new one before the first curve disappears. the S curve.