People want to be part of a community. As people, we want others to be aware of our needs. People want to know, do you understand me and my needs today? Can you predict what I will need in the future? Advertising Continue reading below Keesa also said that as people we desire authenticity. To determine whether or not you are actually being authentic with your client, ask the following questions from their perspective: Do you want a relationship with me or just a sale? Are you spending time with me? Do you like me? Are you ready to serve me?
By demonstrating your awareness of the customer environment, future challenges and victories, they will begin to feel connected to your brand. By authentically valuing customers and your relationships with them, you can build loyalty hair masking service and engagement. To wrap this up, Keesa called on all of us to think about how do we serve, not how do we sell. Learn more about Keesa and how emotions play into SEO in this interview. Advertising Continue reading below Read more about Keesa here on Slideshare: Inspired Marketing: How to Leverage Emotion in SEO by Keesa Schreane - Search Engine Journal 's NY Kristan Bauer Kristan Bauer is the SEO Director for Zillow.
She covered Understanding the “why” behind local search. Intent is essential to local success. It's important to understand how local communities search for your products can help refine your content creation and, therefore, drive your business forward. Kristan's presentation focused on understanding your audience and creating meaningful content to improve the search experience. She highlighted the difference between local SEO and local search intent: Local referencing is based on the geolocation of local packs The intent of the local searcher is to understand how users search and provide meaningful content about location-based search queries.