Facebook has begun testing a new application that seeks, in a certain way, to "predict the future" around Covid-19. If Facebook has done anything during this period of crisis, it is to explore new ways to connect with the audacious, improve its available services and expand its business. The reasons are none other than the silver demand that the digital environment has had, which has brought new competitors to the table for the world's largest social network, which is now forced to endorse its position. And it is that the figures point to a digital environment especially saturated and demanded by the consumer. Some numbers are clear on this.
A recent study signed by We Are Social and Hootsuite indicates that there are 4.39 billion Internet users in the world, of which 3.48 billion (that is, almost 9 out of 10 Internet users) are subscribers and users of a social network. These figures represent an annual rate increase of 9 percent and a global penetration of 45 percent. GlobalWebIndex reports that the c level email list average user of social networks spends 2 hours and 16 minutes a day on these services, which is equivalent to about a third of their time on the Internet and a seventh of the time they will have in their entire lives. In the midst of the quarantine.
These figures have simply increased, giving way to new competitors. At least this is indicated by a recent report delivered by Sensor Tower, which reveals that TikTok, for example, has exceeded 2 billion downloads. Added to this figure were the 315 million installations it obtained in the first three months, with which the platform has positioned itself as the service with the highest number of downloads “for any application in a quarter”. Similarly, a recent study signed by Smartme Analytics, whose conclusions indicate that, among people under 35 years of age, the use of Badoo has experienced a rebound of 52 percent; Wapo 34 percent; from Grindr 24 percent; and Tinder 94 percent.