Milka’s Christmas Express website also uses the idea of full-screen video narration, but as far as I know, it has nothing to do with WebGL. The site walks you through the experience of sending a Christmas letter, taking about 10 minutes to put together a simple e-mail and another 24 hours for delivery. Forced to take your time writing the letter with an animated pen, you’re really invited to dig into this process and feel the Christmas atmosphere. All details are perfect; even the pen animation precisely follows letter shapes. 6. Animated stories Conveying ideas through an animated story is not something new, yet constantly evolves over time – and is sure to be one of the 2016 web design trends. The interesting part is that its transformation relates not just to visual or technical aspects. The animated story needs more than a design and developer. It requires courage to go beyond corporate stereotypes and great copywriting.
Those are not common commodities. which is why websites that use it successfully shine bright in the world of corporate web design. 2016 web design trends: Animated stories (Danish Crown annual report)Danish Crown (Europe’s largest pork producer) annual report global food producer Danish Crown’s 2014/15 Annual Report is anything but boring diagrams and tables. The report page speaks to the reader with a simple copy and bold visual language. They dared to special leads abstract humor and a kitschy, illustrative style to speak to their investors. Aside from the visuals, the text is refreshing, direct, and natural. As the company explains, “It’s not trying to be clever. It’s not a vision or mission or some such jargon. It’s nothing to do with the average core values – showing respect and leading the way.
Because of course, we do. Show respect and lead the way.”2016 web design trends: Animated stories (World's Easiest Decision)This kind of storytelling is more common with NGO websites. The Climate Reality Project’s site, “World’s Easiest Decision”, is an interactive comic book on climate change. It tells the story through silly yes or no questions that trigger a handful of sassy responses and CTAs aimed at getting you to either watch a film or sign a petition. In this example, we can also notice how flat design was successfully married with textures.