Wordtracker's free tool is outstanding but I recommend their paid version for the serious marketer with a bigger budget. 2. Analyze the keywords. You've found some great long tail keywords. Now you must evaluate whether they warrant a marketing campaign. This is a matter of supply and demand. The demand refers to the number of times your exact keyword is searched. The supply represents the amount of competing web pages marketing the same keyword.
Preferably, your keyword will have a high search demand with a comparatively low supply of web pages marketing to the same audience. Your keyword tool should provide these and other vital statistics to help with your analysis. The price of the item you'll email list be selling to the niche is another factor. A low priced product requires a high search volume to justify your marketing effort. On the other hand, if your product gives you a large profit per sale you can consider search terms with a lower demand.
Connect with the market. A mistake made often by newcomers to niche marketing is deciding upon a product or service before getting acquainted with the niche. A more effective approach is to thoroughly investigate the market and let the group tell you what it needs. Spend some time on blogs and forums that serve the niche. Learn what they're talking about, what concerns them and what fuels their passion.