Jon Harmer, Google: For Gmail, you'll need to register with us to be able to send dynamic emails. You must adhere to the following guidelines to successfully register with Google: You should send an actual, production-quality sample email, not a demo or "Hello World" sample. Emails should have a similar HTML or MIME text part. There are many cases where this is displayed instead, such as when the user has disabled dynamic email. The email must have no bugs. You must authenticate emails using SPF, DKIM, and DMARC as outlined in the security requirements .
Make sure you have reviewed the AMP Best Practices for Emails and that your email complies with the suggestions there. Registration works by e-mail. If you want to register multiple sender emails, each sender must be registered separately, with a separate production quality email sent. You must not allow third parties, such as users or the general Image Masking Service public, to directly create and send emails. The emails you send may contain user-generated content, such as posts or comments. Testing tools and “email lands” cannot be whitelisted and should instead rely on the steps outlined in Test your AMP emails in Gmail . Emails must adhere to Gmail's bulk sender guidelines .
A consistent history of sending a large volume of mail from your domain (minimum order of one hundred emails per day to Gmail) for at least a few weeks. A low rate of spam complaints from users. Can AMP for Email be used to allow a customer to add an item to their cart without leaving the inbox? Jon: Yes, it should be possible. You will want to authenticate the user as part of your AMP for Email implementation. How many development hours would be added to a standard HTML email when adding AMP? Jon: "It depends." It really depends on the complexity of an interaction and the tool you are using. If you just add a carousel item and use one of the WYSIWYG editors, that adds maybe 30 minutes to your build time. If you are implementing productivity features, similar to Google Docs email, it will take much longer. Which email clients support AMP? And will more email clients and email service providers (ESPs) start supporting AMP soon?