A few days ago, many netizens and consumers found that Haidilao and Xibei have increased their prices, but under the doubts and condemnations of the public, they announced that they would withdraw their decision to increase the price and restore the original price. So the question is, what brand knowledge is behind this series of operations? With the closure of the city and the lifting of the ban in Wuhan, the epidemic gradually disappeared, and new life began to sprout and grow. However, life seems to have not yet ushered in the retaliatory consumption of many people's hearts, but it was first called "retaliatory price increase" by everyone. ” was a hit, and people found that many catering, tea and other brands have increased their prices.
However, the magic is that Haidilao and Xibei took another wave of withdrawal operations after the price increase, and the reversal of the drama quickly attracted everyone's attention and discussion. From the price increase to the restoration of the original price, what is the mystery behind this? We all know text message service that the commercial market has its own laws, and the market determines everything. From a commercial point of view, product price increases are understandable. Affected by the epidemic, the catering industry has suffered an unprecedented crisis for all to see. In addition to the new crown, the word we hear most recently is probably cash flow. Most catering companies have no income and also bear hard costs such as employee salaries, rent, and food loss.
Many business executives even boasted that they "can't last for two months." Under this difficulty, there seems to be nothing wrong with the orderly resumption of work and production in the country and the price increase of the catering industry. Then why did Haidilao and Xibei make a high-profile official apology after the price increase? The obvious fact is that the epidemic does not only affect companies. Work stoppages, pay cuts, and even layoffs are not just news. Behind this are the lives that live consumers are experiencing. From the perspective of consumption, the price increase of the product at this time has naturally become wool, and it is no wonder that the social discussion of the price increase even became a hot search. Catering is an industry that votes with your feet, and it is obviously not a wise move to let people shy away from the restaurant before it is restored. However, the price increase and withdrawal seems to be the brand's bow under the "siege"