Forum Posts

hremon716
Feb 28, 2022
In Fashion Forum
Jon Harmer, Google: For Gmail, you'll need to register with us to be able to send dynamic emails. You must adhere to the following guidelines to successfully register with Google: You should send an actual, production-quality sample email, not a demo or "Hello World" sample. Emails should have a similar HTML or MIME text part. There are many cases where this is displayed instead, such as when the user has disabled dynamic email. The email must have no bugs. You must authenticate emails using SPF, DKIM, and DMARC as outlined in the security requirements . Make sure you have reviewed the AMP Best Practices for Emails and that your email complies with the suggestions there. Registration works by e-mail. If you want to register multiple sender emails, each sender must be registered separately, with a separate production quality email sent. You must not allow third parties, such as users or the general Image Masking Service public, to directly create and send emails. The emails you send may contain user-generated content, such as posts or comments. Testing tools and “email lands” cannot be whitelisted and should instead rely on the steps outlined in Test your AMP emails in Gmail . Emails must adhere to Gmail's bulk sender guidelines . A consistent history of sending a large volume of mail from your domain (minimum order of one hundred emails per day to Gmail) for at least a few weeks. A low rate of spam complaints from users. Can AMP for Email be used to allow a customer to add an item to their cart without leaving the inbox? Jon: Yes, it should be possible. You will want to authenticate the user as part of your AMP for Email implementation. How many development hours would be added to a standard HTML email when adding AMP? Jon: "It depends." It really depends on the complexity of an interaction and the tool you are using. If you just add a carousel item and use one of the WYSIWYG editors, that adds maybe 30 minutes to your build time. If you are implementing productivity features, similar to Google Docs email, it will take much longer. Which email clients support AMP? And will more email clients and email service providers (ESPs) start supporting AMP soon?
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hremon716
Feb 28, 2022
In Fashion Forum
A person's inbox is where life happens: promotions, invitations, work collaboration, and password resets. Over the decade, our relationship to email has changed, and so has the inbox. With Salesforce's Mark Robbins, Verizon Media's Marcel Becker, and Google's Jon Harmer, we talked about how the inbox is adapting to changing customer expectations and evolving into a more dynamic experience. We explained how topics like AMP, interactive emails, privacy requirements, design trends, and more. are changing the inbox experience today and in the years to come. Didn't get a chance to watch the webinar live? Do not worry. You can access the full recording and read the Q&A below. Questions and answers A big thank you to everyone who responded to the webinar with a question! Here is a summary of our experts' answers to the most frequently asked questions. Do you have additional questions? Please leave them in the comments. A large portion of our audience uses email clients that do not support interactivity. What would they see if we sent them an interactive email? Mark Robbins, Salesforce: When creating interactive emails as with any email enhancement, you need to consider fallbacks. With interactive messaging, it's possible to detect if the email client supports the enhancement, and if not, you can hide Image Masking Service it and show the fallback content. This fallback can be anything you want, such as a link to an online version where the user can interact, or a completely different experience. But it's important to remember that you only have one subject line, so this should make sense to users seeing the interactive version and users who see the fallback version. Bettina Specht, Litmus: If you're looking for more details on implementing fallbacks for interactivity, our Senior Email Engineer, Alice Li, wrote this fantastic article: Fallbacks for Email interactives: how to fight against the limited support for interactivity. Is interactive messaging accessible? Mark: It can be and it should be. The way we've created our new interactive email forms at Salesforce means they can be used by a wide variety of assistive technologies. We thoroughly test functionality with mouseless inputs and different screen readers. It's also important to think about design and content when creating interactive emails. Does the copy clearly state what you are asking for? Does the design and layout make it intuitive to use? What is the difference between “normal” email interactivity and AMP for email? Mark: There are three main areas where they differ:
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hremon716
Feb 28, 2022
In Fashion Forum
Crystal:The difficulty of working with many different brands is that there are likely many different visual needs, as well as different email inboxes and even subscriber behaviors. Zillow owns our best-known B2C brands, but we also have several B2B brands. This means that we work with an extremely large and diverse group of subscribers, content, needs and inboxes. We strive to have an email design system for all brands, but we know there will also be unique needs for each brand. We will have a “basic” email design system, with branches of the system that are unique to each brand's specific needs. I If your team doesn't have a dedicated design system coordinator, do you think the responsibility for keeping marks on point and design consistency in templates falls more to developers or messaging designers? Jaina: I would say developers AND designers. Developers can talk about what can be achieved technically, while designers can help with issues such as accessibility. Neither role can take on this responsibility alone: ​​they must work together. Crystal:Before managing our design system and working on one brand, it was definitely a group effort. The designer E-Commerce Photo Editing Service and developer both worked together to make sure things stayed on-brand and consistent. Even now that I'm leading, Zillow is a big company, so it will continue to be a group effort. Things like onboarding users to the design system and documentation help teach them how to keep things consistent and on-brand, so they can be empowered to do it themselves. My team functions more as the go-to expert in cases where our partner teams may be uncertain. Even if your company doesn't have a team like ours, How often are new components added to the system and do you do A/B testing before integrating it into the system? Crystal: So far we are adding new components and modules as needed. This usually happens when there is content or goals for content that doesn't quite match what's in the system today. If it occurs more than once andif there is a strong business case, we determine that it should become an official part of the system and we create it. Because our modules and components are based on previous designs, we don't A/B each one before integrating them into the system. However, converting our designs to a system format allowed us to easily A/B test portions of our emails, our teams were able to weed out the worst performing modules and highlight the ones that work better with our audience. In the near future, as we continue to evolve our system and explore new designs, A/B testing will be a mandatory step before a component becomes part of the system.
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