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sharminaktersss3435
Mar 31, 2022
In Fashion Forum
URL shorteners are an essential tool for any marketer or business. It can help you build your brand, share content via social media, create a great mobile experience and help you understand how your marketing campaigns are performing. What is the best link shortener for you? It ensures you have the most effective platform. So here is a list of 13 URL shortener features you need to consider: 1. Custom Brand Short Domain Names 2. Link customization 3. Link Tracking and Analysis 4. Availability 5. Browser Extensions 6. SEO Performance 7. Links expire 8. Security 9. HTTPS support 10. Mobile Apps 11. Application Integration 12. Mobile deep linking 13. Upgrade function Read on for more details on these features and how they can improve your marketing efforts. Brand and customize your shortlinks When evaluating different link shorteners, make sure you are able to brand and customize your URLs. Branding and customizing your links makes them easier to remember and increases engagement. If the link shortener you're considering doesn't have the ability to brand and customize your links, you're missing out on a powerful feature that can make a big difference to your business. Card For example, in Bitly, you can set up your own custom domain. This "branded short domain" replaces the generic "bit.ly" with something more reflective of your brand. Not only does a branded Bitly link add a level of professionalism to your online presence, but it promises to increase your clicks and engagement through standard short URLs. A study we conducted with Beats by Dre showed a 34% increase in CTR on branded links! Here are some other examples we like: – Bitly uses bitly.is so we can create a link like bitly.is/everywhere – Red Bull and Nike industry mailing list from their slogans win.gs and swoo.sh respectively – Vissla chooses to use a domain that mimics the company name viss.la – TD Bank push website subdomain go.td.com – The Cleveland Clinic brings the city, the brand and its purpose all under one link: cle.clinic custom made When you shorten a URL with Bitly, you can switch out the randomly generated letters in the second half of the link and customize the text. Any Bitly link can be customized by clicking the Edit button next to the link. Custom links tell your audience what they're getting and make it easier to remember and type. Nonprofits can try /donate or /volunteers , financial companies can try /invest or /banking , or healthcare can use /HeartHealth101 or /insurancepolicyFAQ . The result: When you turn links into brand equity, you can create a consistent experience across channels, build trust with your audience, and provide context for every piece of content you share. Follow every link and *all* links Effective link tracking and analysis are other "must have" features of a link shortening solution. A comprehensive tracking system is crucial because a click means someone interacted with your product or content. Your brand needs to know whether it's social, email, mobile, print or display advertising that drives sales. The best URL shorteners provide a clean, intuitive way to see how your links are performing at the individual link level and overall. For example, the data in your Bitly account looks like this: single link data The great thing about Bitly is that all the data is populated in real-time, and you can see how short links are generating traffic compared to other users' organic traffic to the same destination URL. overall link performance When you want to understand your results and engagement trends at a higher level, Bitly allows you to do so through three key elements: – Summary Graph: An interactive graph showing the links you created and their overall performance over the past 30 days. Filter by date range, tags, custom or hidden links. – Top Referral Sources: Digital channels with the most referrals – from social media channels and “dark” traffic to YouTube and partners. – Top Locations: Top locations your audience clicks on, segmented and measured by country. The result: When you understand your links at the micro and macro levels, you're sure to understand how to share the right content in the right place at the right time. Don't let your short URLs affect SEO An important factor that is easily overlooked when deciding to use a link shortener is whether the short links they create will hurt your organic search efforts on your site. Certain redirects can weaken your site's page authority, causing your site to lose organic search traffic. This can be very bad for your website traffic and business. Links that are a bit short, are 301 redirects and won't hurt your SEO. Google and other leading search engines pass PageRank values ​​to the final destination instead of
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